Ongoing Management and Campaign Optimisation Services for Google Ads & Google Shopping


Does your marketing agency dither and delay? Have you been promised results, but seen very little success? Sound familiar? Read on...

Sometimes larger agencies take advantage of the knowledge gap between provider and customer, other times we see agencies who take months to deliver the smallest of changes. At Seriously Digital, we are Serious about providing a cost-effective Google Ads management service that delivers real-world results for your business. We provide this service and charge a fixed-price, monthly management fee. The fee entails ongoing campaign management, suggestions and an easy to read monthly report to help you see how our service is driving new customers to your business.

We manage many successful pay per click campaigns across platforms such as Google Ads, Bing Ads and Google Shopping. Our expertise in these platforms enables us to set your business up for the best possible results; delivering visitors who are ready to call, buy or get in touch straight to your website. We offer help in the form of:

  • Google Shopping campaign management
  • Google Ads campaign management
  • Bing Ads management
  • Google Merchant Centre
  • Google Shopping feed creation
  • Display campaign management

We strive to take steps that provide real-world benefits for your business; sending commercially-minded visitors from your campaigns direct to the best pages your website has to offer. The result? More enquiries, phone calls and a greater return on your ad spend. You'll see first-hand how our ongoing management work and website recommendations allow you to capitalise on opportunities that we highlight for you. Seriously Digital helps clients throughout Cambridge, Suffolk, Norfolk and the rest of East Anglia.

Ad Success through Our Onboarding Process

Our onboarding process ensures that we understand all the important details about your services, business history and products. This information enables us to create persuasive website copy and ad text to entice visitors to interact with your business.

Efficient Onboarding

One of the first steps we take is to gather as much information about your business as possible via an onboarding questionnaire; this gives us key insights into your business as well as ideas for revised written content.

In our experience many businesses often have their website created in a way that's easy for them to understand, but this neglects what the customer actually wants to read. Our approach of writing customer-centric copy means that your website will speak to, and address the needs of the customer through your services or products. And these changes translate into more enquiries, phone calls, downloads and sales.

This onboarding strategy is an integral part to a successful ad campaign. Ad success is 50% at the campaign level and 50% your website. By unifying both of these we help clients see success across multiple search channels.

Agree On Advertising Goals & Sign Advertising Agreement

Once we've agreed upon advertising goals we can begin the optimisation of your ad campaigns. These ongoing optimisations are carried out throughout the month and we provide an easy-to-digest report at the end of each month which will show you how your ad campaigns are delivering commercially valuable users to your website. This service is charged at a fixed price, which will be agreed upon before we start work for you. As our work for you progresses we may revisit the monthly fee you pay to us based on how your campaigns are performing.

You sign an agreement with us to have your campaigns managed each month - there is no long-term tie in with us as we find this puts a lot of clients off. Should you ever feel like moving on, you can cease your partnership with Seriously Digital by giving us one month's notice and we'll honor your desire to cease your monthly payments to us.

Send Out Access Request Documents

Once we've collected information about your business through our onboarding process, we then request access to important logins like Google Analytics, Google Business Profile and Google Ads.

We collect these logins via an Zoom or Teams call to prevent needless back and forth in the future; this way we can get started as soon as you get the onboarding information over to us.

Begin The Optimisation Of Your PPC Campaigns

Armed with the information provided in your onboarding questionnaire and access request documents, we'll begin carrying out optimisations to your campaigns.

We'll set up conversion tracking, call tracking and any other insights you'd like to know about in the Google Analytics and Ads interfaces. This information is then presented to you at the end of the month in an easy to interpret report.

Ongoing Monthly Management & Reporting

As we move forward together, we'll make continual improvements to your account and gather more users insights to discover how your website is being used via smart recording software called Hotjar.

With this information, we'll seek to highlight any glaring issues and carry out further optimisations to your website and PPC campaigns.

Enquire Now