An Evolving Process
We moved the client over to Shopify and consolidated product categories to make navigating the store easier for new and returning users. We then focused our efforts on creating unique layouts for smart phones, tablets, laptops and desktop PCs to ensure the most consistent checkout experience across all devices. The results were significant. We continue to carry out optimizations and have now introduced a Google Ads campaign to further grow the business.
Key Performance Metrics
Online store conversion rate of 7.15%.
Average order value grew by 37.82% when comparing the entirety of 2020 to 2019
Monthly revenue improved by 153.6% when comparing the entirety of 2020 to 2019
Yearly revenue increased by 1019.18% when comparing the entirety of 2020 to 2019