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Case Study - HNB Cosmetics

HNB Cosmetics product range including bronzer, skin tint, soft focus powder, and silky matte weightless foundation

HNB Cosmetics: Digital Marketing Transformation

We worked to enhance HNB Cosmetics' online presence through targeted Google Ads campaigns, comprehensive SEO for new product launches, optimised Google Shopping feeds, and tailored product promotions for their bestsellers: bronzer, skin tint, soft focus powder, and silky matte weightless foundation. This approach significantly boosted their organic visibility, revenue, and AOV.

Before

  • Clicks: 55k
  • Avg CTR: 4.2%
  • AOV: £21.02

After

  • Clicks: 76k
  • Avg CTR: 7%
  • AOV: £23.96

How We Elevated HNB Cosmetics' Digital Presence

Our team worked closely with Holly to transform HNB Cosmetics' digital marketing strategy:

  • Google Ads Optimization: We created targeted campaigns for key products, including bronzer, skin tint, soft focus powder, and silky matte weightless foundation, resulting in a 400% increase in qualified traffic.
  • SEO Enhancement: We implemented a comprehensive SEO strategy, optimizing product pages and content to boost organic rankings for relevant cosmetics keywords.
  • Google Shopping Feed Optimization: We refined the product feed to enhance visibility and click-through rates on Google Shopping, showcasing HNB Cosmetics' unique product features.
  • Product-Specific Strategies: We developed tailored marketing approaches for each bestseller:
    • Bronzer: Highlighted its natural-looking finish and buildable formula.
    • Skin Tint: Emphasized its lightweight, skin-perfecting properties.
    • Soft Focus Powder: Showcased its ability to blur imperfections and provide a flawless finish.
    • Silky Matte Weightless Foundation: Promoted its long-wearing, comfortable formula suitable for all skin types.
This multi-faceted approach not only increased HNB Cosmetics' online visibility but also drove significant growth in sales and customer engagement.

HNB Cosmetics digital marketing dashboard showing improved metrics

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