The old version of their wasn't mobile friendly; struggling to display correctly on smartphones and laptops, and it didn't contain an active contact form for website visitors to use. The SEO on the website was lacklustre, and the feedback they received regarding their Google Ads campaign was that "they were on page one". No goals were tracked in Google Analytics or Ads to measure the success of organic and paid search efforts, and there was no Search Console setup for the account to gain keyword insights.
Page load speed of 0.7 seconds.
Their Organic traffic grew by 209.18% when comparing the entirety of 2020 to 2019
Primary goal completion rate (building projects/renovations) improved by 62.19% when comparing the entirety of 2020 to 2019
New users visiting the site across all channels grew by 341.95% when comparing the entirety of 2020 to 2019